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Company

JJ Fox

Position

Manager

Index

Cigars

Spear's Black Book

Location

London, United Kingdom

Advice type

Consultancy

Asset class

Cigars

Client types

HNW

Sector focus

Tobacco and Tobacco Products

Profile

Dirk Seyfried

Description

‘I usually enjoy [cigars] with a rum when I’m allowed. Even sometimes when I’m not,’ jokes Dirk Seyfried, manager of the world’s oldest cigar shop, JJ Fox Cigar Merchant, at the No. 19 St James’s Street branch. The aficionado combines his passion for the craft with his Higher Certificate Masters of Habanos qualification to offer HNWs a range of brands, mainly from Cuba and other equatorial countries. From the planting of the seed to the lighting of the cigar, ‘there are about 500 steps,’ with hundreds of people employed in the process. Seyfried – who has worked at JJ Fox since 2012 – is dedicated to his work. ‘It’s a real privilege to work in an industry of craftsmen,’ he enthuses.

Rank: Top Recommended

Top Recommended 2020, Cigars

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