Since opening its doors in 2012, Hedonism has built a growing stock of over 11,000 wines and spirits. It recently collaborated with Hide restaurant on Piccadilly to provide one of the biggest wine lists in London. Every bottle in store is there to be drunk, says head buyer Alistair Viner. ‘From the outset we came to wine retailing from a very different angle,’ he says. ‘We made things accessible, and wanted to take away the barriers and fear that people have of wine. It can be very intimidating.’ Hedonism provides an informal environment where experienced drinkers and novices, can select records to play, while browsing everything from top line Burgundy to Armenian noir.
Top Recommended 2020, Wine Advisers