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Lifestyle & Passion Investments

Wine Advisers


London, United Kingdom

Asset class


Client types


Business owners




Geographical focus

United Kingdom

Hong Kong

Sector focus

Alcoholic Beverages


Simon Larkin


Spear's Review

When Simon Larkin says he got ‘side-tracked by wine’, it's less a euphemism and more a description of his career. Instead of pursuing a City trade, he spent 14 years advising HNWs on their fine wine collections before founding Atlas Wines in 2010. The firm provides private clients seeking expert advice on collecting wines with the leverage of deep market knowledge and international networks.

The Atlas team offers clients a truly personal service. ‘We’re able to take someone from fairly early days, build their confidence and guide them to gradually understand what they’re looking to achieve,’ Larkin says.

Atlas continues to grow, having recently acquired a business specialising in the sale of rare single bottles via Atlas Wine Pro, as well as launching 'a series of high profile online auctions' on their website.

Adviser Profile

Simon Larkin is the founder of Atlas Fine Wines who is a Master of Wine and winner of the Madame Bollinger Medal for tasting excellence.

Atlas’ core business provides a discreet, personal service to HNWs, ‘whether they’re building a portfolio for consumption or investment’. Unusually over 90 per cent of private client sales are made on a one-to-one basis by their 15-person team. ‘Understanding the client is central to our business as we tailor our advice to suit their needs’ says founder Larkin, who has a very loyal following of clients.

The secret to success is perhaps the fact that Larkin is still so hands-on. He remains only ever a phone call away with many of his clients speaking with him several times a week.

Rank: Top Recommended

Top Recommended 2021, Wine Advisers


4-5 Castle Court, London, EC3V 9DL, United Kingdom



+44 (0)20 3017 2292

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