Tom Gearing

Spear’s Review

Founded in 2007, Cult Wines has grown in double digits. The premise is simple, says CEO Tom Gearing: to exploit the full potential of wine investment for its clientele. ‘We approach it from a more analytical perspective but also provide a solution to every single client,’ he says. ‘We look to be experts in what fine wine investors and collectors want.’

Gearing – a runner-up on the 2012 series of The Apprentice – was set on the City before co-founding Cult Wines with his father Philip. Although focused on investment, the firm understands the lifestyle aspects of wine collecting. ‘It ticks all the boxes in terms of financial objectives – but also the lifestyle and passion element,’ he says.