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Bordeaux Index, Fine Wines & Spirits


Passion Investments

Wine Advisers

Asset class


Client types


Sector focus

Alcoholic Beverages


Gary Boom


Fine wine and spirits merchant Bordeaux Index helps collectors and investors around the world build cellars and portfolios based on their specific needs. The merchant strives to offer the best stock available at the best prices, coupled with a customer service experience fit for the discerning HNW.

‘Whatever stage they are at on their wine-buying journey – from young people just starting their cellars, to serious collectors looking to trade their stock – our clients want to deal quickly, with the support of intelligence and insight,’ says founder and CEO Gary Boom. ‘Nobody can do this better than us.’

It’s been another strong year for the firm, which created a strategic partnership with eminent wine brand Societe Jacques Bollinger in 2019 – a ‘landmark moment’ for Boom, who says the move has helped to fund further growth of LiveTrade, its online trading platform of more than 550 fine wines, which provides firm two-way pricing. Since founding the firm in 1997, Boom has guided the firm to an expansion that today entails four offices worldwide, and a turnover of £100 million. Its commitment to fairness and transparency have never wavered, and the company continually strives to demystify the fine wine market. ‘When my first client asked me to manage their portfolio and collection without asking me to run buying or selling decisions past them – as many now do – I knew that we had reached a special level of trust,’ he says.‘This really helps establish a business, and makes us better at what we do.’

Rank: Top Recommended

Top Recommended 2020, Wine Advisers



44 (0) 20 7269 0703

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