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Company

Cerno Capital

Index

UHNW Wealth Managers

Wealth Managers

Location

London, United Kingdom

Advice type

Portfolio management

Asset class

Trusts

Client types

Entrepreneurs

Business owners

HNW

UHNW families

UHNW

Geographical focus

United Kingdom

Sector focus

Financial Services

Wealth Management & Private Banking

Profile

Nicholas Hornby

Description

Spear's Review

Cerno’s aims are simple, co-founder Nick Horby tells Spear’s: to make investment uncomplicated, accessible and free of jargon. ‘In today’s climate we are approached by prospective investors with severe concerns about the geopolitical environment and domicile risks,’ says Hornby. ‘We aim to bridge these in common-sense ways.’

Cerno Capital’s partnership culture enables its team to be long-term in their thinking, and enables investors to have regular access to the partners, delivering clients individual, round-the-clock attention. ‘We ensure that every investor is regularly updated on our thinking,’ says Hornby.

Cerno employs ‘a global, unconstrained, and sustainable multi-asset approach’. ‘We guide clients to achieve their objectives by a deep understanding of their preferences, backed up by attentive service,’ says Hornby, a previous recipient of the Spear’s Outstanding Achievement Award.

Adviser Profile

"Nicholas is a co-founder of Cerno Capital and manages several of the firm's client portfolios.

Cerno Capital was founded in 2007 as a partnership by Nick Hornby and James Spence with the objective of providing exceptional investment management and service to clients. The word Cerno is originally from Latin, also modern Italian, and means ‘to select’.

The firm takes time to understand investment objectives, helping clients select investments to meet their needs. The partnership culture enables Cerno Capital to be long term in thinking, aligned with the interests of investors.

Clients of Cerno Capital include UHNW individuals and families, entrepreneurs, and charities."

Rank: Top Ten

Top Ten 2021, UHNW Wealth Managers

Email

hornby@cernocapital.com

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