The Big Give
Family Fortunes & Philanthropy
London, United Kingdom
Investments and Asset Management
DescriptionThe Big Give was launched in 2007 by Sir Alec Reed as an online portal to help philanthropists to discover charities and promote intelligent giving. A year later, he introduced match funding to the platform which proved wildly successful, as director Alex Day explains: ‘Since 2008, we’ve helped raise almost £100 million for the charitable sector through match funding campaigns.’ Day has been pivotal in driving the growth of match funding in the UK, helping drive their annual Christmas Challenge, and more recently leading the Grenfell Tower appeal to raise over £2.6 million. The Big Give works with a network of philanthropic ‘Champions’ (HNWs, trusts, foundations, companies) which match fund a portfolio of charities curated by the Big Give.
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