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Company

BDO

Index

Tax & Trust Accountants

Tax & Trust Advisers

Location

London, United Kingdom

Advice type

Wealth planning

Tax planning

Estate planning

Tax, wills & trusts

Client types

UHNW

HNW

Entrepreneurs

Families

Non-domiciles

Geographical focus

United Kingdom

Jersey

Switzerland

United States

Sector focus

Accounting

Business and Consumer Services

Profile

Paul Ayres

Description

Despite the challenges brought on by the Covid-19 pandemic, Paul Ayres says his department has seen ‘an exceptional performance’ in the past 12 months. ‘This was achieved following a herculean effort to recreate the team culture across the 300-plus members of our private client services to ensure we stayed close to our clients and key referrers.’

Ayres oversees HNW affairs for BDO as head of national private client services, advising across the private client spectrum of issues, from complex structures, offshore, to trusts and wealth planning. His clients are mainly entrepreneurs, who approach him for assurance on their tax obligations associated with everything from domicile and residence issues, to real estate transactions in London. He takes a ‘collaborative approach’ when working with his clients’ advisers, ‘while always recognising that ultimately I am advising the client on what is best for them’.

BDO’s 2019 merger with Moore Stephens has turned it into the UK’s largest private client services team focused on mid-sized, entrepreneurially spirited businesses. Ayres’ main goal is to ‘deliver a coherent strategy’ to help his sophisticated clientele balance their complex affairs and ‘achieve their long term personal and business goals’. BDO has one of the largest private client accountancy teams in the UK and benefits from the firm’s wider international network of resources and experienced advisers, across offices in more than 100 countries.

Prior to working for BDO, Ayres worked in the banking department and the tax department of Moore Stephens and Rawlinson & Hunter. He passed the Chartered Taxation exams in 1997, having qualified as a member of the Society of Trust and Estate Practitioners in 1994.

Known for his approachable manner, Ayres is ‘immensely talented,’ one client testifies. Clients also like the fact that he goes the extra mile. ‘Paul is an immensely talented practitioner in incredibly high demand,’ says one.

‘He understands complex issues and is brilliant at listening to client needs, translating these complex matters, and proposing personal solutions,’ they add.

Peers are equally keen, with one professing: ‘Paul is an outstanding practitioner. He has excellent technical skills, is very pragmatic, and has an intuitive sense of what clients want — and need.’

Rank: Top Ten

Top Ten 2020, Tax & Trust Accountants

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