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C. Hoare & Co.


Wealth Managers


Diana Brightmore-Armour


Spear's Review

Appointed as chief executive of C. Hoare & Co in 2021, Diana Brightmore-Armour has played her part in London banking history: as the first female CEO of the city’s oldest privately-owned bank.

‘We are a 349-year old bank with one eye always on the future,’ said Alexander Hoare – a member of C. Hoare & Co’s founding family and now its managing partner – upon her appointment. For her own part, Brightmore-Armour praises the bank’s much-celebrated commitment to social responsibility, as well as its peerless dedication to its clients.

‘I have been impressed by the clear sense of purpose shared by the partners and my colleagues, and their absolute commitment to putting the customer first in all their decisions,’ she says.

Adviser Profile

‘Purpose and values are very important to me. I would say I’m a “values-led leader”,’ says Diana Brightmore-Armour. It was, in large part, Hoares' principled approach to business that drew Brightmore-Armour to C. Hoare & Co. where she served, initially, as an independent non-executive director.

'I had the huge advantage of sitting on the board for 18 months before taking on the executive role,’ she explains. ‘It gave me great insights into this family-owned business and when I was asked to lead the company, I found it was an opportunity I could not turn down.'

For all C. Hoare & Co.’s storied heritage, Brightmore-Armour is equally impressed by the 349-year-old bank’s adaptability. ‘It’s not only the family, the tradition or the history that's attractive – it’s actually a very relevant, agile bank. I’ve come from very large organisations where that has not always been the case.’

With 30 years’ international experience in banking and corporate finance, Brightmore-Armour was most recently CEO (UK and Europe) for Australia and New Zealand Bank (ANZ). Before that she served as CEO of Corporate Banking at Lloyds Banking Group and held a range of senior finance and treasury roles at The Coca-Cola Company. A noted champion of diversity in the workplace, she comes with a strong reputation for nurturing talent and driving change:

‘I mean to oversee a modernisation plan that includes expanding the bank’s operation out into the regions, with a continued focus on social responsibility and sustainability,' she says. 'C. Hoare & Co. holds a unique place in British banking, with a history of pioneering initiatives, and I am delighted to be part of the next chapter.’

Rank: Top Recommended

Top Recommended 2021, HNW Wealth Managers

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