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Penningtons Manches Cooper





Reputation Managers

Reputation & Privacy Lawyers


London, United Kingdom

Advice type


Data protection

Legal - Reputation

Client types


Senior executives

Sports people


Sector focus

Legal Advisory Services

Internet & Media

Artists, Writers and Performers

Sports & Leisure

Governmental Organizations


Jeremy Clarke-Williams


‘I have a couple of mantras which inform the advice I give to clients,’ says Jeremy Clarke-Williams. ‘Don’t make a threat unless you’re prepared to carry it out, and don’t start what you’re not prepared to finish.’

As head of the reputation, privacy and defamation arm of Penningtons Manches Cooper, Clarke-Williams has become a respected adviser to everyone from politicians to business leaders, and sports stars to comedians. He sees his role as meeting clients’ objectives whilst administering the style of ‘tough love’, which is often necessary when it comes to reputation management. ‘After more than 30 years, one has seen how most situations play out,’ he adds. ‘My job is to show the client the likely path ahead and guide them towards the best solution.’

He warns would-be clients against litigating through the media (‘it rarely improves your position’), and that what can be achieved legally might not always make sense commercially. The latter is particularly relevant in online cases, which can emanate from anywhere in the world. ‘Expensive Pyrrhic victories are rarely in a client’s interest,’ he says, wryly.

Recently he has advised on cases arising indirectly from social justice campaigns – notably Black Lives Matter and #MeToo – and maintains a keen eye on how these movements have influenced media discourse and behaviour. The keen golfer speaks and writes widely on all aspects of privacy law, and has given evidence to parliament on the draft Defamation Bill.

Rank: Top Recommended

Top Recommended 2021, Reputation & Privacy Lawyers


125 Wood Street, London, EC2V7AW, United Kingdom



020 7872 8572

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