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International & Strategic Property Advisers

Property Advisers

Asset class

Real estate

Client types


Business owners




Geographical focus

United Kingdom




Sector focus

Real Estate


Jeremy Rollason


‘The global demand for real estate in the Alps continues to rise,’ says Jeremy Rollason, who heads up Savills Ski. This is exemplified by a rise in prices during the last 12 months, he says, in 75 per cent of the resorts in France, Switzerland Austria in which Savills is active. After all ski resorts were shut down in mid-March 2020, the popularity of ski property has not waned, with Savills Ski enquiry levels up 63 per cent compared to the same period in 2019 and sales volumes roughly double. ‘This is some relief,’ he exclaims, ‘as we were not sure how the market was going to react to Covid-19.’

The property adviser started his career as a land agent, looking after Cambridge University land holdings. ‘I quickly realised fixing loo seats in tenanted estate cottages was not my calling,’ he laughs. He joined Savills in the early 1990s ‘amid a “mini recession”’. He co-founded a leisure desk in London in 1998 and focused on global property and, since 2005, the Alps. His role today is to expand the firm’s offering in the mountain range. Offices in places such as Zell am See, Verbier, Meribel, Courchevel and Morzine have established Savills as a key player in the ski market.

‘I like to think that I give up to date, impartial but frank advice to clients pertaining to their property assets,’ he says of his approach. ‘Clients like to be told what they want to hear, but they also deserve objective advice that is in tune with macro-economic conditions and micro markets.’ Asset prices are optimised when expectations are balanced with underlying demand and exposure to a global market place, he notes. It’s something that Savills is able to offer, with its network of over 600 offices around the world.

Rollason is proud of the firm’s history, rooted in the agricultural sector since 1855. It expanded into commercial real estate in the 1950s through to the 1970s, and was floated in 1988. In the 1990s, First Pacific invested in the brand to launch it in the Asian market, which accounted for 33 per cent of £1.76 billion global revenue in 2018. ‘The Alps business is but a small cog in a big wheel,’ he says. Since the successful commercialisation of the new village Arc 1950, Rollason and his team have been selling hundreds of ski properties across the Alps.

‘I tell my friends I have the best job,’ he says. ‘People assume I’m skiing when I’m not in the office during the winter months. I won the property cup at the annual City Ski Championships in 2013, but I now rely on my younger colleagues to bring home the medals for Savills.’ Still, Rollason competes each year at the City Ski Championships in Courmayeur. Now in its 21st year, Savills Ski has both sponsored and or participated in the event for over a decade.

Rank: Top Recommended

Top Recommended 2021, International & Strategic Property Advisers



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