Gabrielle Shaw Communications
London, United Kingdom
Internet & Media
Marketing & Advertising
‘We help companies grow, scale and position themselves as innovative and global thought-leaders,’ Gabrielle Shaw explains.
‘Through our proprietary Brand Desire Framework ™ and GSC Accelerator Programme we bring brands into the future to create and cultivate brand desire in a time where all consumption is much more considered, planning for longevity and differentiation in their market.’
The multi award-winning agency has been ‘agile’ in the rapidly changing landscape imposed by coronavirus. The firm quickly moved its AMEX Insights Network events online with an inaugural podcast and webinar.
‘At this time of global recalibration, brands who fail to act strategically are under threat,’ she reports. ‘However, there is also enormous opportunity for those who refine their offering.’
ts approach to reputation audits, brand reimagination workshops and implementation is key to GSC’s unique holistic storytelling approach: ‘This feeds into our HNW and family office practice, positioning clients as leaders and innovators within their industry.
‘We build their personal profile and their company’s profile, investing time in philanthropic work, legacy and succession planning, cultivating a strong corporate reputation.’ The firm believes that clients define a singular, strong viewpoint and purpose. ‘Values and vision should be at the core of a business,’ notes Shaw. ‘A positive-impact narrative is at the core of brand messaging, to ensure it is relevant and purpose-driven through all its layers.’