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Company

Pereds

Index

London Buying

Property Advisers

Location

London, United Kingdom

Asset class

Real estate

Client types

Entrepreneurs

Celebrities

Sector focus

Real Estate

Artists, Writers and Performers

Profile

Ross Ward

Description

London property has slipped into ‘uncharted territories’, says the straight-talking Ross Ward of Pereds, a firm which boasts a 50 year heritage. ‘I don’t know what’s going on. Do you?’ he laughs.

Uncertainty has worried many of Pereds’ clients, but the firm, which has found homes in discreet locations for the likes of the Beatles, Pink Floyd and Led Zeppelin, has a clear sight of where the good stock is.

‘We have a very simple saying here, which is, “We’ll find you what you want, we’ll find you the best thing we can, then we’ll buy it as inexpensively as we can,”’says Ward. ‘That’s all you can really do; we can try to guess the market, but frankly, it’s a false game.’

Rank: Recommended

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